You can earn points in two ways:

By playing games – Winning matches will usually give you the most points.

By making purchases that contain points for the event – Special bundles or offers may also reward bonus points in addition to their usual items (chips, gems, VIP, etc.). This helps you progress faster.

The points are visualized as Jack-O’-Lanterns 🎃

Special offers that contain points can be found only in the Halloween hunt event tab.